Kenneth B.
We are in a time of chaos and flux. Since the election, thousands have flocked to DSA, including hundreds to our chapter alone. In addition, inactive members are seeking us out and looking to get engaged. The masses are looking for hope and political leadership, and DSA must take the reigns of history in this pivotal moment, and in order to do that, we need to be able to engage and retain our new membership, giving them a political home, and sense of identity with and pride in the organization, channeling them into our outward facing campaigns, and using those campaigns to build DSA into the mass party it needs to become to meet the moment.
Member Engagement has been a historical weak point of DSA. While we saw significant bumps in 2016 and 2020, we have ultimately failed to capitalize on them in the last four years, falling short of the 100,000 members goal and ultimately shrinking to about half that size. We are good at gaining new members, but we need to be better at keeping them engaged and active. Now, poised as we are to experience another burst of momentum, we cannot afford to let it go to waste.
While the chapter does provide funding for outreach in its budget, this funding is shared between numerous other working groups and chapter formations. The Member Engagement Department, in particular the Community Builders Team, could use dedicated funding to do frequent social events, including daytime, family friendly events, which are often more expensive and take more dedicated resources than night time socials at bars, to pay for event space, food, and child-friendly activities. MED will also hold more New Member Cohorts and start holding in-person new member orientations.
I believe the Community Builders team is critical to the effort of keeping members engaged as we orient ourselves to resist the Trump administration and absorb new members. Building a sense of community, identity, and pride in DSA is a key task of our chapter, and a vibrant community and social culture is critical to the goal of becoming a mass party, which is what we must become in order to resist fascism and build socialism. Community events are also a key point of outreach to plug new and disengaged community members into our outward campaigns. One of the first things I did that got me integrated into the Metro DC Chapter when I joined DSA at the beginning of this year was electoral canvassing for Janeese Lewis George. I would never have found out about that canvassing, however, if I hadn’t been told about it at a Final Fridays chapter happy hour. While this worked well for me, there are many working people who cannot or do not wish to attend happy hours and similar events, and I believe providing welcoming spaces for all members of the working class is essential to our political project. Another advantage of community events is to help build ties with our coalition partners, such as tenant unions and other socialist organizations. For example at our family friendly fall cookout in Malcolm X Park, we engaged members of the Sunrise Movement, community members on their way to the regular drum circle, and members of Freedom Road Socialist Organization who happened to be tabling in the park the same day.
In summary, a Member Engagement priority will enable us to absorb and retain the thousands of working people looking for a way to get politically engaged in the face of the Trump administration, build a cohesive sense of culture and identity within DSA, and act as a force multiplier for our other campaigns by effectively plugging new members into our outward facing work. I hope you will join me in voting to make the Member Engagement Department a priority campaign.